Top Benefits of Using De Lorenzo Sulphate-Free Shampoo

It’s not a pleasant thought to think we might be using harsh chemicals on our hair, especially when it comes to our shampoo. But, for many, our hair is an extension of our personality and self-expression. And as such, we want to preserve it for as long as possible. 
When we have lighter coloured hair, particularly when we start to grey, we need to give our hair a little extra TLC. This is where De Lorenzo shines. Their sulphate-free, or ‘purple’, shampoo is designed specifically for blonde and naturally grey hair. And you guessed it – the name purple shampoo comes from the colour of the shampoo…. purple! 
But how does it work? And why purple? Here we will discuss De Lorenzo purple shampoo and how it can help you.

Purple Rain? No, De Lorenzo Purple Shampoo! 

When you have been blessed with blonde locks or those strands of grey are starting to take over, your hair has particular needs to maintain colour and health. Purple shampoo works in combination with your hair colour to prevent colour fade and increase shine.
Through no fault of your own, over time, yellow tones will emerge in lighter hair. This ‘brassiness’ can be caused by several factors, from UV rays to chlorine. These things can all play havoc with your hair and create the yellow or brassy colour we want to avoid.
This is where purple shampoo comes in. The purple pigment in the shampoo neutralises the yellow tones in your light or naturally grey hair. Consequently, helping you to maintain a lovely, natural shade rather than a less-than-ideal brassy tone.
But purple? Well, the concept is based on the artists colour wheel. You may recall this from your primary school art class. Purple is the direct opposite colour of yellow on the wheel, meaning it’s a contrasting colour or a counteractive colour. The purple works against the yellow-like tones to keep brassiness under control.

De Lorenzo Novafusion

Inspired by nature, De Lorenzo’s Novafusion range of shampoos contain botanical extracts such as Kakadu Plum, Birch, and Roobios extract. Plant-based and cruelty-free, De Lorenzo purple shampoo is sulphate and paraben-free, meaning you aren’t dousing your hair in a multitude of unnecessary chemicals.
And your hair will thank you for treating it with a formula specifically designed to help prolong both colour and lustre.
Those silver foxes and brilliant blondes among us will benefit from the neutralising purple pigments that counteract unwanted yellow tones. In combination with colour enhancing botanical extracts, your hair will stay fresh and young-looking no matter your age.

Where to Buy De Lorenzo Purple Shampoo

When your hair is trending toward brassy rather than classy, check out Hair Gang. We have an extensive range of colour care products, including De Lorenzo purple shampoo. Designed specifically to treat blonde or grey hair, your locks will stay at their luscious best with De Lorenzo’s Novafusion shampoo.
Find out more about Hair Gang by getting in touch, or check out our comprehensive haircare range today.

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