De Lorenzo

      De Lorenzo is our most searched haircare brand for a reason.

      De Lorenzo has always had an ethical approach to haircare. The brand started its beginnings in the 1930s when brothers Anton and Vincent de Lorenzo began their careers as barbers in Redfern, New South Wales.

      As their skills developed, so did their acclaimed reputation. The duo soon opened their own salon and developed their own hair care line. Move forward 30 years, and De Lorenzo haircare has become a leading haircare brand in professional salons across the country.

      De Lorenzo’s mission is to provide professional salons with the best quality, natural-based hair care that is environmentally responsible.

      De Lorenzo Core Values

      De Lorenzo is committed to using certified organic ingredients that are sustainably farmed and wild-harvested wherever possible.

      De Lorenzo Core Values Include:

      • No animal ingredients or testing
      • Vegan certified plant-based ingredients
      • 100% Australian made and owned company
      • Environmentally sustainable

      De Lorenzo Product Range

      De Lorenzo hair care products are made with vegan formulas and are packed with plant-based ingredients. The result? Hair that is nourished and silky smooth, colours that are locked and a scalp that is oil and itch-free.

      There's something for every hair type with over 82 products to choose from.

      Explore our range of De Lorenzo haircare here and see what all the fuss is about!

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      De Lorenzo: ethical and sustainable

      De Lorenzo believes in creating high-quality, vegan-certified haircare products that are both ethical and sustainable. We are proud to say that none of these products are tested on animals, they never use any animal-derived ingredients in our manufacturing process.

      De Lorenzo’s commitment to ethical haircare goes beyond just avoiding animal testing and ingredients. They conduct their own in-house evaluations on volunteer models who enjoy being part of the development process and seeing it evolve. They also proudly support Animals Australia.

      All of De Lorenzo’s products are vegan certified and accredited by Choose Cruelty Free (CCF), using plant-based and certified organic ingredients that are sustainably farmed and wild harvested wherever possible. They never use any animal products or by-products, such as lanolin, keratin, beeswax or silk proteins. Instead, products are infused with aromatic botanical oils and native plants such as Wattle Seed and Kakadu Plum, all balanced to well suit the Australian climate.

      As a 100% Australian made and owned company, they remain committed to creating sustainable haircare products. For decades, De Lorenzo has set an example of environmental leadership, continually looking for opportunities to implement new processes and technologies. To reduce their footprint, De Lorenzo is incorporating the highest component of recycled material in all of our packaging used, a logo is displayed on the packaging as to the recycled component being used.

      Experience the De Lorenzo difference today and discover how our ethical and sustainable approach to haircare can benefit you and the planet.