De Lorenzo is our most searched haircare brand for a reason.
De Lorenzo has always had an ethical approach to haircare. The brand started its beginnings in the 1930s when brothers Anton and Vincent de Lorenzo began their careers as barbers in Redfern, New South Wales.
As their skills developed, so did their acclaimed reputation. The duo soon opened their own salon and developed their own hair care line. Move forward 30 years, and De Lorenzo haircare has become a leading haircare brand in professional salons across the country.
De Lorenzo’s mission is to provide professional salons with the best quality, natural-based hair care that is environmentally responsible.
De Lorenzo Core Values
De Lorenzo is committed to using certified organic ingredients that are sustainably farmed and wild-harvested wherever possible.
De Lorenzo Core Values Include:
- No animal ingredients or testing
- Vegan certified plant-based ingredients
- 100% Australian made and owned company
- Environmentally sustainable
De Lorenzo Product Range
De Lorenzo hair care products are made with vegan formulas and are packed with plant-based ingredients. The result? Hair that is nourished and silky smooth, colours that are locked and a scalp that is oil and itch-free.
There's something for every hair type with over 82 products to choose from.