K18 x Sofia Richie
She’s the face of luxury minimalism — and now, the face of K18. Sofia Richie swears by this biotech-powered bond builder that works in just 4 minutes. If it’s good enough for that wedding hair, it’s good enough for us.
A Gang Favourite
This is the product Hair Gang users keep coming back for. Tames frizz, protects from heat, and smells unreal. Add it to your next order — your hair will thank you.
No Fluff. Just Great Hair.
Evo doesn’t take itself too seriously — but their formulas are another story. Colour-safe, cruelty-free, and 100% results-driven. Expect smoother strands, more shine, and way better vibes.

OLI G

CLEVER CURL

Spotlight on Redken
SALON-POWERED, SCIENCE-BACKED
Redken is where pro formulas meet real results. Think glossy lengths, strong bonds, and colour care that actually works. Backed by science. Loved by stylists. Trusted by the Hair Gang.