For many seasoned blondes out there, purple shampoo use is second nature.
But, every minute, a new blonde is born in the salon chair... So for you newbies out there, or for those regular blondes shopping for a new purple shampoo, this one's for you.
Purple Shampoo FAQs:
Which is the best purple shampoo?
Well that depends entirely on your hair, my dear.
The word on the street is L'Oreal's Chroma Creme Purple Shampoo and Redken's Color Extend Blondage are the front runners.
However, if you came here for a more environmentally, health and vegan friendly option, De Lorenzo's Illumin8 Blonde Toning shampoo and Everescents Organic Berry Blonde Shampoo are also big ticket items worth adding to your cart.
What is purple shampoo?
Purple is opposite yellow on the colour wheel, right?
So this toning shampoo was designed to neutralise any sort of warmer yellow or brassy tones that come through, especially if it's been a few weeks since you had your roots touched up and fresh toner at the salon.
When should you use purple shampoo?
Around once or twice a week, depending on your hair and its porosity.
Will purple shampoo lighten my hair?
Short answer, no. Purple shampoo was designed for hair that has already been lightened with bleach.
How do I get the best results using purple shampoo?
Depending on which brand of purple shampoo you use, we'd recommend wearing gloves. Work into wet/damp hair, build up to a rich lather and let sit for up to five minutes. Rinse out, and follow with conditioner.