Alright, so you know there's a trend stirring when Kendall Jenner gets on board.
We reminisce on those days when her older sister Kimmy K sparked the platinum-blonde-at-any-cost trend. Those were the days.
EXHIBIT FLASH BACK:
Now, hair colour enthusiasts are beginning to see painted red locks rise for its moment in the sun.
Ginger, red, copper...
We've now seen the likes of Euphoria's Barbie Farreira rocking the red, we've seen Zoey Deutch, The Hadid sisters AND Kendall Jenner getting ginger.
So the question is, hair punter, are you on board?