Pure Lamellar Vitality: The Lightweight Hair Repair You’ve Been Waiting For

If your hair is feeling dull, dehydrated, or just not behaving, Pure Haircare’s newest launch might be your solution. The Lamellar Vitality range is a game-changing collection built around lightweight hydration, lamellar smoothing technology, and shine that actually lasts. It’s designed to restore softness, strength, and radiance—without heavy silicones or buildup.

Here’s why we’re genuinely excited about this launch (and why it’s already flying off shelves).

What is Lamellar Technology?

Lamellar technology works like skincare for your hair. It uses ultra-thin layers of conditioning agents that glide over each strand, delivering hydration and nutrients only where needed. It’s fast-absorbing, weightless, and helps smooth the cuticle—leaving hair soft, manageable, and incredibly glossy after just one use.

What’s in the Range

Lamellar Vitality Shampoo
A sulphate-free cleanser infused with organic jojoba and sunflower oils. It gently removes build-up while nourishing the hair and boosting natural shine.

Lamellar Vitality Conditioner
A daily moisturising conditioner that softens and detangles. It uses lamellar layers to smooth the hair cuticle and reduce frizz, even on finer strands.

Lamellar Vitality Butter Mask
This weekly treatment gives intense hydration without heaviness. Perfect for chemically treated or heat-damaged hair, it leaves strands silky and restored in just 5 minutes.

Lamellar Vitality Glass Hair Treatment
The standout of the range. It delivers instant “glass hair” shine and softness in one rinse-out step. Think: high-gloss finish, anti-frizz, and visible transformation.

Luminous Vitality Leave-In Silky Foam
A featherlight leave-in treatment that hydrates, adds heat protection, and smooths. Great for daily use on wet or dry hair, especially if you style with tools.

Why We Love It

• Lightweight but effective: Lamellar technology treats the hair without coating it in heavy residue

• Instant results: You’ll feel and see the difference from the first wash

• Salon-level softness and shine: Ideal before events or after colour appointments

• Clean beauty: Vegan, cruelty-free, sulphate-free, and safe for coloured hair

• Aussie-made: Backed by salon professionals and made locally

How to Build Your Routine

Use the Shampoo + Conditioner as your base. Once or twice a week, switch the conditioner for the Butter Mask for deeper hydration.

Need extra shine or a sleek finish before a night out? Use the Glass Hair Treatment on towel-dried hair, leave in for a few minutes, then rinse and style.

Finish with the Leave-In Foam to lock in moisture, protect against heat, and keep frizz away all day.

If you’re tired of heavy products that promise shine but leave your hair flat or greasy, Pure’s Lamellar Vitality range is a breath of fresh air. It delivers real results—gloss, bounce, and smoothness—without the weight. Whether your hair is dry, colour-treated, or just in need of a reset, this range is one of the best new arrivals to land on our shelves this year.

Now available at Hair Gang.