PULP RIOT COLOR IS THE PAINT, YOU'RE THE ARTIST
Elevate your hair artistry with Pulp Riot, designed to deliver unparalleled vibrancy and long-lasting results. Formulated with nourishing ingredients like quinoa oil and conditioning agents, Aftermath not only provides brilliant colour but also promotes healthy, hydrated hair. Its creamy, non-drip consistency allows for effortless application. Vegan and cruelty-free, Pulp Riot direct dye is free from ammonia, parabens, and sulfates, ensuring a gentle yet effective colour experience that aligns with ethical and eco-conscious values. Plus, its fade-resistant formula ensures that your vibrant new look stays fresh and bold for longer.
The semi-permanent color you love now delivers more! With vibrant shades that lasts up to 50 washes, fades on tone, has 86% more shine, and 3x less breakage in 40 intermixable shades.
Preparation:
For optimal vibrancy, apply to pre-lightened hair (ideally to level 9–10 for pastels and brights; level 7+ for deeper tones).
Shampoo and dry hair completely before application — do not condition.
Wear gloves and use protective cape and tools to avoid staining.
Application:
Apply Pulp Riot colour directly to clean, dry hair using a bowl and brush or gloved hands.
Saturate each section thoroughly to ensure even coverage.
Process at room temperature for 25–40 minutes (no heat required).
– For maximum vibrancy and longevity, allow full processing time.
Optional: Comb through during processing for more even deposit.
Rinsing:
– Rinse hair thoroughly with cool water until water runs clear.
– Do not shampoo after rinsing.
– Follow with a colour-safe conditioner if desired.
Aftercare Advice:
– Recommend sulphate-free shampoo and cool water rinses to maintain colour longevity.
– Frequent washing, hot water, and heat styling may cause faster fading, especially with pastel tones.
Colours can be mixed to customise shades. For softer hues, dilute with Pulp Riot Clear. Do not mix with developer.