Vibrant colour, endless creativity.
Joico Color Intensity Semi-Permanent Creme Color is your go-to for bold, expressive, and customizable hair colour without the commitment of permanent dye. Available in a wide range of vivid shades—from electric blue and fiery red to pastel pinks and rich purples, each formula delivers long-lasting colour with brilliant shine and deep hydration. Whether you want a full-head transformation, a splash of colour, or a creative blend of shades, Color Intensity offers limitless possibilities.
Semi-permanent, vivid colour that lasts up to 20+ shampoos
No developer needed—just apply directly to clean, dry hair
Ultra-nourishing formula with Kukui Nut Oil to condition and protect
Leaves hair looking shinier and feeling healthier after use
Customisable shades—mix and match for unique, personalised colour results
Perfect for fashion tones, creative colourwork, or refreshing faded hues
Apply to clean, dry hair. Process for 20–40 minutes depending on desired intensity, then rinse thoroughly. Do not shampoo immediately after application. Mix with other Color Intensity shades or clear mixer for custom results.
Pro Tip: For best results, apply to pre-lightened or blonde hair. Always perform a strand test before full application.
Please refer to individual product packaging for full Ingredient list.
Please note: Ingredients may differ from what is listed on our website. From time-to-time brands reconfigure formulas without notice. Ingredients can also differ if it is a coloured product. Please refer to the ingredients list on each individual product packaging for most up to date list of ingredients.