PURE Shaping Serum | 200ml
Pure

PURE Shaping Serum | 200ml

$16.95
/
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Click Frenzy 2026

Smooth, shape and control with ease

A lightweight styling serum that helps smooth frizz, enhance shine and provide flexible control for effortlessly polished hair. It tames flyaways, improves manageability and leaves hair feeling silky and soft without weighing it down or leaving a greasy finish.

Ideal for all hair types, this versatile serum helps protect against humidity while creating a sleek, glossy finish with natural movement. Whether you're blow-drying for a smooth look or adding the finishing touch to your style, it delivers lasting softness and control.

Suited for all hair types Suited for frizzy hair Benefits: treats Breakage Benefits: Chemically-treated Benefits: Hydration Product characteristics: Cruelty free Product characteristics: Heat protection Product characteristics: Humidity protection Product characteristics: Shiny hair

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Apply a small amount to clean, towel-dried hair, focusing on the mid-lengths and ends. Blow-dry or style as desired. For added shine and frizz control, apply a small amount to dry hair as a finishing product. Use sparingly and build as needed.

Aqua (Water), Cyclopentasiloxane, Dimethicone, Glycerin, Polyquaternium-37, VP/VA Copolymer, Panthenol, Hydrolysed Wheat Protein, Amodimethicone, Trideceth-6, Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Sodium Benzoate, Potassium Sorbate.

Please note: Ingredients may differ from what is listed on our website. From time-to-time brands reconfigure formulas without notice. Ingredients can also differ if it is a coloured product. Please refer to the ingredients list on each individual product packaging for most up to date list of ingredients.

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