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      Sale
      ALTER EGO ITALY Hydrate Shampoo | Various Sizes
      Alter Ego Italy
      $25.00 from $18.50 Save $6.50
      Sale
      ALTER EGO ITALY Hydrate Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $22.00 Save $4.00
      NEW
      ALTER EGO ITALY Hydraday Shampoo | Various Sizes
      Alter Ego Italy
      from $24.95
      NEW
      ALTER EGO ITALY Hydraday Conditioner | Various Sizes
      Alter Ego Italy
      from $24.95
      Sale
      ALTER EGO ITALY Curego Curly Shampoo | Various Sizes
      Alter Ego Italy
      $33.95 from $21.50 Save $12.45
      NEW
      ALTER EGO ITALY Chromego Color Care Conditioner | Various Sizes
      Alter Ego Italy
      from $33.95
      NEW
      ALTER EGO ITALY Passion Color Mask 250ml | Various Colours
      Alter Ego Italy
      $39.95 $29.95 Save $10.00
      Sale
      ALTER EGO ITALY Curly Hair Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $22.00 Save $2.95
      Sale
      ALTER EGO ITALY Anti-Red Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $22.00 Save $4.00
      Sale
      ALTER EGO ITALY Color Care Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $22.00 Save $4.00
      Sale
      ALTER EGO ITALY Color Care Conditioning Cream | Various Sizes
      Alter Ego Italy
      $24.95 from $18.95 Save $6.00
      Sale
      ALTER EGO ITALY Silver Maintain Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $18.50 Save $7.50
      ALTER EGO ITALY Curly Hair Mousse | 175ml
      Alter Ego Italy
      $32.95
      Sale
      ALTER EGO ITALY Curego Curly Mask | Various Sizes
      Alter Ego Italy
      $37.95 from $32.95 Save $5.00
      Sale
      ALTER EGO ITALY Curego Volume Mousse | 200ml
      Alter Ego Italy
      $47.95 $36.50 Save $11.45
      Sale
      ALTER EGO ITALY Anti-Red Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $22.00 Save $2.95
      Sale
      ALTER EGO ITALY Stylego Volume Cloud Mousse | 250ml
      Alter Ego Italy
      $35.00 $27.95 Save $7.05
      Sale
      ALTER EGO ITALY Hasty Too Smoothing Balm Taming & Smoothing Fluid | 100ml
      Alter Ego Italy
      $27.95 $26.95 Save $1.00
      Sale
      ALTER EGO ITALY Hasty Too Volume Primer | 150ml
      Alter Ego Italy
      $21.95 $20.95 Save $1.00
      Sale
      ALTER EGO ITALY Hasty Too Sculptex Gel Extra Hold Fluid Gel | 250ml
      Alter Ego Italy
      $23.95 $22.95 Save $1.00
      Sale
      ALTER EGO ITALY Color Care Shampoo | Various Sizes
      Alter Ego Italy
      $28.95 from $22.00 Save $6.95
      ALTER EGO ITALY Cure Ego Silk Oil | 50ml
      Alter Ego Italy
      $29.95
      Sale
      ALTER EGO ITALY Hasty Too Vo-Lux-Ious Volumizing Mousse | 250ml
      Alter Ego Italy
      $29.95 $24.95 Save $5.00
      Sale
      ALTER EGO ITALY Hasty Too Blow Dry Hydro Gel Medium Hold Pre-Styling Gel | 150ml
      Alter Ego Italy
      $22.46 $21.95 Save $0.51
      ALTER EGO ITALY Hasty Too Eco Lacquer | 320ml
      Alter Ego Italy
      $18.50
      Sale
      ALTER EGO ITALY Volume Spritz Infusion | 150ml
      Alter Ego Italy
      $23.95 $20.00 Save $3.95
      Sale
      ALTER EGO ITALY Repair Conditioning Cream | Various Sizes
      Alter Ego Italy
      $26.00 from $18.50 Save $7.50
      Main Character Energy: Why Alter Ego Italy is the Hair Routine Upgrade You Need Main Character Energy: Why Alter Ego Italy is the Hair Routine Upgrade You Need If your hair has been feeling a little "background character" lately, it is time for a serious glow up. We are not just talking about a quick trim. We are talking about professional grade, Italian-made hair magic that actually cares about the planet as much...