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      ALTER EGO ITALY Color Care Shampoo | Various Sizes
      Alter Ego Italy
      $28.95 from $20.00 Save $8.95
      Sale
      ALTER EGO ITALY Color Care Conditioning Cream | Various Sizes
      Alter Ego Italy
      $24.95 from $18.95 Save $6.00
      ALTER EGO ITALY Chromego Color Care Shampoo | Various Sizes
      Alter Ego Italy
      from $33.95
      Sale
      ALTER EGO ITALY Color Care Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $20.00 Save $6.00
      ALTER EGO ITALY Chromego Color Care Conditioner | Various Sizes
      Alter Ego Italy
      from $33.95
      ALTER EGO ITALY Chromego Color Care Mask | Various Sizes
      Alter Ego Italy
      from $37.95
      NEW
      ALTER EGO ITALY Passion Color Mask 250ml | Various Colours
      Alter Ego Italy
      $39.95 from $27.00 Save $12.95
      Sale
      ALTER EGO ITALY Passion Color Mask 250ml | Various Colours
      Alter Ego Italy
      $26.35 $22.00 Save $4.35
      NEW
      ALTER EGO 2023 Colour Care Christmas Pack
      Alter Ego Italy
      $47.95
      Sale
      ALTER EGO ITALY Repair No Breakage Treatment | 150ml
      Alter Ego Italy
      $29.65 $22.50 Save $7.15
      Sale
      ALTER EGO ITALY Anti-Red Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $20.00 Save $6.00
      Sale
      ALTER EGO ITALY Anti-Red Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $22.00 Save $2.95
      Sale
      ALTER EGO ITALY Silver Maintain Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $18.50 Save $7.50
      Sale
      ALTER EGO ITALY Stylego Volume Powder | 15g
      Alter Ego Italy
      $40.00 $33.50 Save $6.50
      Sale
      ALTER EGO ITALY Hasty Too Smoothing Balm Taming & Smoothing Fluid | 100ml
      Alter Ego Italy
      $27.95 $26.95 Save $1.00
      Sale
      ALTER EGO ITALY Hasty Too Polishing Creme Softening Pre-Styler | 125ml
      Alter Ego Italy
      $23.95 $22.00 Save $1.95
      Sale
      ALTER EGO ITALY Just Color Gel Direct Colour | Various Colours
      Alter Ego Italy
      $45.95 $38.95 Save $7.00
      Sale
      ALTER EGO ITALY Stylego Hi-T Security Spray | 300ml
      Alter Ego Italy
      $34.50 $29.50 Save $5.00
      Sale
      ALTER EGO ITALY Anti-Orange Conditioner | Various Sizes
      Alter Ego Italy
      $26.00 from $20.00 Save $6.00
      NEW
      ALTER EGO ITALY Curego Nourish Conditioner | Various Sizes
      Alter Ego Italy
      $33.95 from $10.95 Save $23.00
      Sale
      ALTER EGO ITALY Repair Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $20.00 Save $4.95
      Sale
      ALTER EGO ITALY Weather Control Spray | 150ml
      Alter Ego Italy
      $36.00 $31.00 Save $5.00
      Sale
      ALTER EGO ITALY Anti-Orange Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $20.00 Save $4.95
      Sale
      ALTER EGO ITALY Hasty Too Light Imprint Moulding Paste | 100ml
      Alter Ego Italy
      $29.95 $21.00 Save $8.95
      Sale
      ALTER EGO ITALY Curego Filler Foam Mousse | 175ml
      Alter Ego Italy
      $35.95 $26.50 Save $9.45
      ALTER EGO ITALY Hasty Too Eco Lacquer | 320ml
      Alter Ego Italy
      $18.50
      NEW
      ALTER EGO ITALY Hydraday Shampoo | Various Sizes
      Alter Ego Italy
      $24.95 from $22.50 Save $2.45
      Main Character Energy: Why Alter Ego Italy is the Hair Routine Upgrade You Need Main Character Energy: Why Alter Ego Italy is the Hair Routine Upgrade You Need If your hair has been feeling a little "background character" lately, it is time for a serious glow up. We are not just talking about a quick trim. We are talking about professional grade, Italian-made hair magic that actually cares about the planet as much...