Bold Colour That Makes a Statement
Turn up the intensity with a direct dye designed for vibrant, head turning colour. This highly pigmented formula delivers rich, even results while helping maintain softness and shine, making it perfect for creating bold looks or refreshing existing colour.
With a range of shades to choose from, it allows you to customise your colour and express your style with ease. Expect strong colour payoff, enhanced shine, and a smooth, conditioned finish that keeps hair looking healthy while your colour stands out.
Apply to clean, dry or slightly damp hair. Distribute evenly through the desired sections, ensuring full saturation. Leave on for 20–30 minutes depending on the desired intensity, then rinse thoroughly with cool water. Avoid shampooing immediately after application to help extend colour longevity.