For bond strengthening and color longevity
With a rich, luxurious lather packed with damage-preventing ingredients, this gentle daily cleanser removes dirt, impurities, and buildup without roughing up the hair cuticle or stripping color. The result? Shiny, smooth, clean strands that are wonderfully resilient and healthy-looking. It's free of SLS/SLES sulfates, leaves hair soft and shiny, and provides a decadently rich lather for a luxurious cleansing experience.
Joico's unique liposome system continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect your hair from daily styling damage.
Apply to wet hair. Lather, then rinse thoroughly.