ALTER EGO ITALY Anti-Red Shampoo | Various Sizes
ALTER EGO ITALY Anti-Red Shampoo | Various Sizes

ALTER EGO ITALY Anti-Red Shampoo | Various Sizes

Regular price $52.95 Sale price$41.50 Save $11.45
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Afterpay Day August 2026

Cleanse and correct unwanted red tones

Anti-Red Shampoo helps neutralise unwanted red and copper reflects while gently cleansing the hair for a cooler, more balanced finish. The toning formula works to refresh brunette and dark hair shades without over-drying, leaving the hair feeling clean, soft and more manageable after each wash. Hair appears smoother, shinier and visibly refreshed with improved tone clarity.

Perfect for natural or colour-treated dark hair needing brass control, it helps maintain cooler-looking brunette tones between salon visits while reducing unwanted warmth. Great for keeping dark shades rich, balanced and polished with lightweight cleansing care.

Please note - the 950ml does not come with a pump. to purchase a pump click here.

Tip: click on an icon to see similar products.

Apply evenly to the lengths and ends. Leave in for a few minutes, then rinse. It is recommended that you use gloves during this process.


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