ALTER EGO ITALY Hydraday Shampoo | Various Sizes
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Clean hair, calm scalp, and hydration that actually lasts
This everyday shampoo is your go-to for that clean-but-never-stripped feeling. ALTER EGO ITALY Hydraday Shampoo uses Fermented Rice Water to gently cleanse while locking in hydration, leaving your hair feeling soft, shiny, and totally refreshed. It’s light enough for daily use, powerful enough to keep your scalp happy, and hydrating enough to skip the dry shampoo days. Works for all hair types, especially if your ends are parched but your roots still like to party.
Massage into wet scalp and hair. Leave in for a few minutes, then rinse thoroughly. Repeat if needed and follow with your fave conditioner.
For the full ingredient list, please check the product packaging.
Please note: Ingredients may differ from what is listed on our website. From time-to-time brands reconfigure formulas without notice. Ingredients can also differ if it is a coloured product. Please refer to the ingredients list on each individual product packaging for most up to date list of ingredients.