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Minimum Spend$30 on all orders

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Express ShippingOnly $10.00

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

Alter Ego Italy

ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

Regular price $39.95 Sale price$35.00 Save $4.95

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Berry

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Colour-Boosting Care for Vibrant, Glossy Hair

Alter Ego Passion Color Masks are deeply nourishing conditioning masks that refresh and revive cosmetic colour in just minutes. Perfect for maintaining vibrancy between salon visits or experimenting with a new tone, these masks provide instant colour intensity while leaving hair feeling soft, silky, and hydrated.

Infused with Argan oil and a rich blend of conditioning agents, the formula enhances shine and improves hair texture without weighing it down. Available in a wide range of shades—from natural tones to fashion-forward colours—Passion Color Masks are ideal for reviving faded colour or adding a playful twist to your look. Suitable for both natural and colour-treated hair.

Suited for all hair types

Benefits: Hydration

Benefits: Toning

Product characteristics: Shiny hair

Product characteristics: Vegan

Tip: click on an icon to see similar products.

Shampoo and towel-dry your hair to remove excess water. Wear gloves to avoid staining your hands. Apply the mask evenly throughout your hair, using a comb or fingers to distribute. Leave on for 3–15 minutes depending on the intensity desired and hair porosity. Rinse thoroughly with lukewarm water until the water runs clear. Style as usual.

Ingredients vary based on shade that you select.

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ALTER EGO ITALY Passion Color Mask 250ml | Various Colours

Alter Ego Italy

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ALTER EGO ITALY Passion Color Mask 250ml | Various Colours