JOICO Blonde Life Violet Shampoo | Various Sizes
JOICO Blonde Life Violet Shampoo | Various Sizes

JOICO Blonde Life Violet Shampoo | Various Sizes

Regular price $54.95 Sale price$53.95 Save $1.00
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For bond strengthening and colour longevity

Keep your cool with Blonde Life Violet Shampoo”a top-notch, brass-neutralizing cleanser that's free from SLS/SLES sulfates. It instantly gets rid of unwanted yellow tones, keeping your cool blonde looking icy fresh.

It cools down brassy tones and brightens your cool blonde hair, helps maintain a healthy, shiny look, and nourishes and protects fragile blonde strands. The rich lather gently cleanses without stripping.

Arginine: A natural amino acid that's crucial for hair strength, helping protect and rebuild hair from within.

Monoi Oil: A rare blend of Coconut Oil and Tahitian Gardenia Flower that fights frizz, boosts shine, and protects hair from environmental damage.

Tamanu Oil: A Southeast Asian UV absorber rich in Omega-6 and -9 that deeply hydrates hair, enhances shine, and combats brittleness.

SmartRelease Technology: Our unique liposome system continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from daily styling damage.

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Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

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