JOICO Colorful Anti-Fade Shampoo | Various Sizes
For long-lasting color vibrancy
Joico Colorful Anti-Fade Shampoo is a gentle cleanser that removes what you don't want while keeping everything you do! It washes away daily buildup and debris, while preserving the long-term vibrancy and intensity of your gorgeous hair color.
It's free of SLS/SLES sulfates, gently cleanses color-treated hair, and strengthens your hair for 3X greater resistance to breakage.
Camelia Oil: Full of Omega 9 fatty acids and antioxidants, it helps seal in moisture and restore a radiant shine.
Pomegranate Fruit Extract: Rich in tannins and powerful antioxidants, it helps protect the longevity of your hair color.
SmartRelease„¢ Technology: Our unique liposome system continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect your hair from daily styling damage.
Apply to wet hair. Lather, and rinse.